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Sheila is a DWF who
recently left the excitement of the corporate world to start her own marketing research consulting business in the Florida Keys.
Prior to that move, she spent 20 years in research in a number of large consumer products companies including Gallo,
Mars, Pillsbury and, most recently, Kraft Foods. At Kraft she was Director of Marketing Information for the Meals
Division, a $1.2b division of the company.
Sheila's second act in life is to leverage her expertise in consumer insights to grow her new business
and to become a world-class big game "fisherperson." When business and the sensual surroundings
of the Lower Keys become too much for her, she likes to escape - at least annually - to Europe.
Sheila is divorced and is committed to staying that way. Remarriage for her would have to
include, at a minimum, two totally separate domiciles. At her house on the bay, Sheila has raised the concept of telecommuting to new heights.
Sheila's Family Jewels:
High School Song: "Come Go With Me" by the Del Vikings
College Song: "Little Deuce Coupe" by The Beach Boys
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FACETS:
Home Base: Florida
Birthstone: Emerald
Hidden Treasure: I'm really more tender-hearted than people think
Mining For: A way to live like I do and never do a lick of serious work again
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